“I think it’s important to adapt with the time and social media, YouTubers are very important features in today’s society,” Plaza CEO Jonathan Jossel said. The area, the first smoke-free area in downtown Las Vegas, will be renovated to be “social media friendly” later this year by welcoming cameras, giving more control over music volume and adding interactive elements designed to make people want to take photos.

Three of the new machines sit in the Brian Christopher Slots section of the Plaza as he and the casino have partnered on projects for years. The YouTube personality already reaches about 1.1 million followers over multiple social media platforms - and has made an impression on Las Vegas. “We were very impressed by the remarkable popularity of Brian and his legion of fans, and he’s a triumph.” “As a slot manufacturer, we keep our ear to the ground and see what’s going on out there,” CEO Mike Dreitzer said. But a licensing deal with an internet celebrity, and one already familiar with slots and gaming, is something new. Stars like Madonna and characters like Homer Simpson have been the subject of slot machine licensing deals for years.

The social media influencer unveiled Pop’N Pays More, a slot machine featuring his likeness and created by Las Vegas-based manufacturer Gaming Arts, at the Plaza on Wednesday night. (Chase Stevens/Las Vegas Review-Journal) true YouTuber fashion, Brian Christopher’s slot machine was played for the first time with one hand on the button and another holding a phone, livestreaming it all to thousands of viewers. Juli Mangun, of Calif., shows off her YouTuber Brian Christopher chips while attending the unveiling of his new slot machine Brian Christopher's Pop'N Pays More, by slot manufacturer Gaming Arts, at the Plaza on Wednesday, July 6, 2022, in downtown Las Vegas.

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